1. Bump the version string in `cmd/syncv3.main.go` to the new version. Commit.
2. Tag that commit. The tag name should start with `v`. Push it to GitHub.
3. After the tag is pushed, Github will see the tag and trigger [a GHA workflow](https://github.com/matrix-org/sliding-sync/actions/workflows/docker.yml). It should
- publish them to [the project's container repository](https://github.com/matrix-org/sliding-sync/pkgs/container/sliding-sync),
- and also run some [third-party vulnerability scanner](https://github.com/matrix-org/sliding-sync/blob/97b21d4d9ea2c151ac5535a46ad9930c5a2a7f32/.github/workflows/docker.yml#L66-L76), for some reason.
- **Edit it in place** (do not create a new release).
- Check that the binaries are attached successfully.
- Write release notes.
- Wait for the docker build to finish. This takes ~10 minutes; check the GHA workflow and the (check [packages repo](https://github.com/matrix-org/sliding-sync/pkgs/container/sliding-sync)).
- Publish when you're happy with the release notes.